Our Story
How a lost lunch box sparked a Riyadh startup.
It started with a lost lunch box.
In 2022, our founder — a Riyadh parent of two — spent the better part of a Tuesday afternoon at the school lost-and-found, trying to identify a plain blue Tupperware. "I wrote his name in permanent marker," she laughs, "but it had completely faded."
That evening she looked for personalized labels online. She found plenty of generic options from overseas — but nothing that shipped locally, nothing with Arabic name support, and certainly nothing with the fun, personality-filled designs she had in mind.
So she built it. KokuKids launched in 2023 with 5 themes and a hand-packed shipping setup. The response was overwhelming — within three months, orders were coming from Riyadh, Jeddah, Dammam, and beyond.
Today we have 10+ themes, four product lines, and a tiny but passionate team. We still handcheck every order before it ships, and we still read every review. Because this isn't just a label business — it's about making kids smile when they open their school bag.